Vision
To be global company which generating value to our consumers, customers and employees ; depending on the social and cultural values, solution-oriented, competitive, leader, strong and respected.
Mission
To establish strong links with customers and to give them best services for high quality items in suitable prices which consumers can afford easily.
To create the culture of excellence in business processes while exceeds expectations by developing different business models.
To accredit values of employees, society and the consumers while provide sustainable and stable earnings.
To operate company which respectful to universal values, corporate social responsibility as a company in fulfilling their obligations and environmental.